My intended communication objective was to provide an imaginative, informative and visually appealing graphic, giving students a clearer understanding of their particular learning style and the best study practices for each type of learner. As the business card illustrates, there are three dominant learning styles addressed, categorized as visual, auditory or kinesthetic modalities. The graphic emphasizes the importance of understanding your own learning preference, offering several compatible multisensory strategies to maximize students learning potential.
One of the primary components of studying is memory recall, thus making an individual’s head as the central vector image, with information placed inside, seemed an appropriate composition choice. I was able to use the tools I have learned in class to create flat vectors, formed by images that have been traced using the pen tool, with the help of Pathfinder and Alignment tools to create a layout that segments the graphics and their relative information into distinct sections. I used the grouping tool frequently in order to assemble small accents of a vector together and perform the same action to them. The three modalities are positioned according to their association within the brain: visual learning techniques are positioned in correlation to the eyes, auditory techniques are positioned in correlation to the ears, and kinesthetic techniques are positioned in correlation to the nose and mouth, symbolizing sensory activity.
The main influence for my colour scheme was colour psychology, the art of selecting specific hues according to what they represent. Complimentary colours were chosen to represent and group the different modalities, which were produced using the gradient tool. Despite the groupings being in close proximity to one another, the colour-coded system provides an element of common fate, where the viewer will group elements together that have similar trends. I also used Adobe Kuler to aid my colour choice and construct a harmonic colour balance.
The typography was chosen in terms of its simple bold formation and proportionate properties. The image’s weighty Roman title contrasts to the smaller and more condensed information below. The tight composition meant that space for information was limited, however by using a lower radio the font is clear and easy to read.
Sources of information
Ldpride (2008). Understanding your learning styles. Retrieved from http://webexplorations.com/life-online/understandingLearningStyles.pdf
The Study Gurus. (2010). Study Advice for Visual Learners. Retrieved from http://www.thestudygurus.com/visual-study-tips/
The Study Gurus. (2010). Study Advice for Kinesthetic Learners. Retrieved from http://www.thestudygurus.com/kinesthetic-study-tips/
The Study Gurus. (2010). Study Advice for Auditory Learners. Retrieved from http://www.thestudygurus.com/auditory-study-tips/
Colour Affects. (2008). Psychological Properties Of Colours. Retrieved from http://www.colour-affects.co.uk/psychological-properties-of-colours